Microsoft $300 million advertising campaign for Windows starring comedian Jerry Seinfeld launched Thursday night with an extra-long television commercial almost entirely devoid of any talk of Windows, Microsoft, or anything, really.
That was oddly appropriate, considering Seinfeld's eponymous hit 90s comedy was described by both admirers and detractors as a "show about nothing."
The minute and half commercial (available on YouTube here and here and elsewhere) is the first of many.
It co-starred Microsoft co-founder Bill Gates and was set in a shopping mall. Seinfeld, who did most of the talking, helps Gates buy a pair of shoes called the Conquistador while asking if Gates ever wears his clothes in the shower. The commercial ends with Seinfeld asking Gates if Microsoft will "come out with something that makes our computers moist and chewy like cake so we can just eat them while we're working." Gates wiggles his rear to answer in the affirmative.
The commercial ends with the Windows logo and the phrase "Delicious."
Microsoft Hardware announced the launch of LifeCam VX-700 webcam. The LifeCam VX-700 combines compact design with a VGA camera. The package also includes a headset with a microphone.