Creative Unveils New Media Player

Creative Technology today announced the launch of Creative ZENR X-FiR digital media player for music, video and photos, featuring Xtreme FidelityT X-Fi audio technology. The ZEN X-Fi uses X-Fi CrystalizerR audio technology that improves music quality. It does this by restoring the highs and lows that were lost during ripping to MP3, WMA or AAC formats. Creative is including a set of premium EP-830 in-ear earphones with every Creative ZEN X-Fi. "We're very excited to achieve this breakthrough of adding our X-Fi audio technology to a ZEN player, setting the highest standard in audio quality for portable music players," said Leonard Yap, Associate Marketing Manager for India, Creative Labs Asia. "Some of the top recording artists in the music industry are very outspoken about the poor quality of digital music. We addressed the issue of the poor quality of digital music by inventing X-Fi technology, which restores the quality of music that is lost during the digital ripping process, and now for the first time ever we've been able to implement this technology in a ZEN." Other features include built-in speaker, X-Fi Expand to move and expand the sound forward, SD card slot , 2.5-inch TFT display,  FM radio,  built-in microphone and Creative Centrale application for organizing, CD and playlist creation, and transfer of a wide variety of video formats, including WMV, AVI, MJPEG, MPEG4-SP, DivX 4 and 5 and XviD. A range of accessories will also be available, including docking speaker system, leather case, silicon skin to protect the player, armband and a three-pack of screen protectors. The Creative ZEN X-Fi (8GB) is priced at Rs.13,599.